BROADCAST
I started my broadcast career at Music Choice in 2008 as a freelance graphics assistant. I left leading the entire graphics, motion, and image content teams. Having done the work myself, from initial design concepts to creative and art directing show intros and promos, I could always identify with what my team members were going through and always strived to fully support them. I’m proud of the talent I helped discover and mentor; many have moved on to do incredible things! I continue to use my expertise in this area as a Graphics Producer for A+E Networks.
This reel is comprised of some of the collaborative projects I’ve work on throughout my career.
I created all concept designs seen in the design portion and contributed to art/creative direction, production, and animation. Additional art direction and animation done by Natalie Zoma, Marlon Marina, and Elys Muda. The second section is a selection of projects I served on as a Graphics Producer. Design and animation credits go to Jordan Doig, Chep Trzepla, and Matt Brewster.
SHOW DESIGN
Creating and pitching show designs was a large part of my early work at Music Choice. We’d often start with a hero frame and then build out packages including L3s, transitions, mortises, and end pages from there. Additionally, we would adapt these packages for print and digital marketing materials as well.
Rocktober
While Music Choice as a company covered all brands of music, the overall branding/voice was centered around pop. I wanted to create a design that could embody that core branding, but still felt raw. I did so by using lighter and brighter colors not typically associated with rock aesthetics, but kept textures that are usually representative of the genre.
Questionable Choices
This is a design pitch for a light-hearted show featuring up and coming comedians.