LOGO DESIGN
My approach to logo design revolves around two things: How can we best represent the client and how can we most simply convey that representation?
We are all bombarded with visuals more than ever these days and our goal as creatives is to produce aesthetics that can relay important information in mere seconds.
WOODMOOR SUPPER CLUB + MISSION MICHELIN
These are sister entities representing DC area food experiences. The client requested two very different styles to help each brand stand on its own. Mission Michelin follows a food blogger, Kyley McGeeney, as she eats her way through prestigious Michelin-starred restaurants and it needed to be synonymous with the famed Michelin Guide. When she branched off on her own original idea for the Woodmoor Supper Club, which she originally hosted from her home, she wanted a more current take of the glamour and style of the 1940s supper club.
NBC Channel 4 News DC
Michelin Star Awards 2022
DREAMTHINK
As a catchall umbrella brand, this logo needed to convey endless possibilities. I used a simplified desert landscape for that reason and a crescent moon to dot the “i” as a clever accent.
JAMES T. ROBILOTTA
James T. Robilotta is an award-winning, recognized professional speaker with a background in stand-up and improv comedy. He wanted a logo that he could use for his vast skillset, yet was unmistakably him.
Community Clothes Closet Logo
Punk Band Logo